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Content Writer | Communications Specialist | Brand Storyteller
CLAIRE ALLISON

Marketing & Brand Copy


Product Brochure
A product brochure for Radic8's ia 360, positioning a technical air filtration device for a school audience: parents, staff, and decision-makers who need reassurance on safety and simplicity as much as performance specs.
Sep 27, 2022


Product Spec Sheet
A two-page product spec sheet for the VK Pro commercial air decontamination unit, including technical specifications, filtration stages, and performance claims for large open-plan spaces. All copy was produced in line with the brief, brand messaging guidelines, and target audience requirements. Company: Radic8 Global Year: 2022 View VK Pro Spec Sheet.
Sep 23, 2022


Brand and Technology Whitepaper
A full brand and technology whitepaper for VIRUSKILLERâ„¢ by Radic8. Covering the "three categories of airborne pollutants" framework and the three-stage air safety process (targeted delivery, multi-stage filtration, active decontamination).
Oct 1, 2021


B2B Industry Handbook
A distributor-facing sales and messaging playbook for the VIRUSKILLERâ„¢ product line in nursing homes: brand messaging principles, room-by-room application guidance (bedrooms, communal areas, restrooms, corridors), sales strategy, and client testimonials.
Sep 1, 2021


Indoor Air Quality Research Summary
An internal research brief distilling indoor air quality research for the eldercare sector, covering respiratory illness, cardiovascular risk, airborne virus spread, odour, and sleep.
Jul 26, 2021
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