B2B Industry Handbook

A distributor-facing sales and messaging playbook for the VIRUSKILLER™ product line in nursing homes: brand messaging principles, room-by-room application guidance (bedrooms, communal areas, restrooms, corridors), sales strategy, and client testimonials.

All copy was produced in line with the client brief, brand messaging guidelines, and target audience requirements for each piece.

Company: Radic8 Global

Year: 2021

Role: Brand Copy Manager (Full-time)

View B2B Industry Handbook: Nursing Homes & Eldercare.