Sustainable travel is about supporting people and infrastructure long after you’ve departed. It’s about the Triple Bottom Line: environmental, economic, and socio-cultural sustainability. Economic sustainability is about building linkages, keeping the money local, and revitalising the economy.

Trade is the essential element of human advancement, co-operation, collaboration, discovery, and prosperity. Trading is what makes entrepreneurs, what drives the wheels of society, what creates jobs, and gives people a purpose in life. Trade is where people find one another, what connects and liberates them from isolation.

Working for a non-profit organisation that uses tourism as an economic platform to create and sustain jobs in rural Africa, I was exposed to the positive effects of responsible tourism. It’s tourism that maximises economic, social and environmental benefits and minimises impact and cost. The long-term effects of visiting an area are the backbone of responsible travel.