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Content Writer | Communications Specialist | Brand Storyteller
CLAIRE ALLISON



SA's Cosiest Mediterranean Tavernas
This winter, let crackling fireplaces, generous sharing plates and a glass of wine transport you to the Mediterranean. No passport required.
Jul 1


The Art of the Winter Retreat
While summer fades, winter invites a slower, softer rhythm. Crisp walks, cosy fires and warm drinks set the tone for a season to savour.
Jun 1


Capturing the Moon: Dragonfly Aerospace Expands Imaging Capabilities
Dragonfly Aerospace has successfully demonstrated a significant new capability: capturing high-precision images of the Moon using the dual DragonEye imagers aboard its EOSSAT-1 satellite.
Jun 24, 2025


Constantia Wine Walk Uncorks New Chapter in Cape Town's Wine Tourism
The Constantia Wine Walk is a half-day guided walking tour that takes guests on private trails through the vineyards, offers 10 wine tastings, and ends with a delicious harvest platter lunch at the final stop.
Jan 12, 2024


Dragonfly Aerospace Reveals EOSSAT-1’s First Stunning Images
Dragonfly Aerospace, a commercial leader in cutting-edge satellite imaging technology, announced the release of the first images captured by its revolutionary satellite, EOSSAT-1.
May 24, 2023


Product Brochure
A product brochure for Radic8's ia 360, positioning a technical air filtration device for a school audience: parents, staff, and decision-makers who need reassurance on safety and simplicity as much as performance specs.
Sep 27, 2022


Product Spec Sheet
A two-page product spec sheet for the VK Pro commercial air decontamination unit, including technical specifications, filtration stages, and performance claims for large open-plan spaces. All copy was produced in line with the brief, brand messaging guidelines, and target audience requirements. Company: Radic8 Global Year: 2022 View VK Pro Spec Sheet.
Sep 23, 2022


Brand and Technology Whitepaper
A full brand and technology whitepaper for VIRUSKILLER™ by Radic8. Covering the "three categories of airborne pollutants" framework and the three-stage air safety process (targeted delivery, multi-stage filtration, active decontamination).
Oct 1, 2021


B2B Industry Handbook
A distributor-facing sales and messaging playbook for the VIRUSKILLER™ product line in nursing homes: brand messaging principles, room-by-room application guidance (bedrooms, communal areas, restrooms, corridors), sales strategy, and client testimonials.
Sep 1, 2021


Indoor Air Quality Research Summary
An internal research brief distilling indoor air quality research for the eldercare sector, covering respiratory illness, cardiovascular risk, airborne virus spread, odour, and sleep.
Jul 26, 2021


Now Is the Time to Spring Clean Your Finances
Springtime offers you a fresh opportunity to review your finances and let Old Mutual Rewards help you reach your goals.
Mar 17, 2021


Everything You Need to Know About Bird Watching in Kruger National Park
Of the 900 bird species in Southern Africa, approximately 500 can be seen in Kruger National Park, whose birdlife is as diverse as its landscape.
Jan 11, 2021


The Problem with Fast Fashion
Fast fashion has become one of the biggest culprits when it comes to industries negatively impacting on the environment.
Oct 10, 2020


What Does Body Positivity Look Like Today?
It’s been quite the year. With a global pandemic seeing more than 3.5 billion people in voluntary or mandatory confinement, it’s fair to say that 2020 has made us all a little more introspective. Lockdown hasn’t been all bad, though. Many people have reconnected on a deeper level with loved ones, those with underlying health issues have begun to take better care of themselves, and with gyms closed, it’s forced us all to get outside and move our bodies. What’s even more libe
Aug 7, 2020


Business Models for the Digital Age
Taking a business model that has proven to be successful and moving it into the online space involves challenging the status quo, questioning assumptions, and taking an honest look at what works and what doesn't if a business wants to maintain its competitive edge.
Sep 1, 2019


Ernest and Mark: The Faces Behind the Drakensberg’s New Hiking Trail
People want authentic experiences and interaction with locals. It’s an added income-generating model for homeowners while, at the same time, showing the community that these sorts of things are possible, provided everyone is on board.
Jan 3, 2016


New Signs Erected in Richtersveld World Heritage Site
A feature on the Department of Tourism's rollout of interpretive signage across South Africa's eight World Heritage Sites, focusing on the Richtersveld, a 160,000-hectare communally owned desert landscape recognised for its cultural significance and the semi-nomadic pastoral lifestyle of the Nama people. Written while serving as Marketing Manager for Open Africa, the service provider appointed to the project, the piece covers the practical and conservation purposes of the sig
Sep 1, 2015


Youth to Put Gorge Walk Back on the Map
The famous Gorge Walk at Howick Falls is being revived by the local community. Once a popular tourist attraction, it has been officially closed for over a year, but local youth have spotted an opportunity to launch a business and keep tourism alive.
Nov 15, 2014


Discover Namibia's Best-Kept Secrets
An advertorial feature exploring three new self-drive tourism routes across Namibia — the Arid Eden Route, the Four Rivers Route, and the Omulunga Palm Route — developed by the Namibia Tourism Board and Open Africa in partnership with the Millennium Challenge Account Namibia. The piece covers the country's landscapes, wildlife, and cultural attractions, with a focus on how responsible, self-drive tourism sustains and uplifts local communities along the routes. Written for Fla
Jun 2, 2014


Real Sustainable Travel Also Involves Getting off the Beaten Path
Sustainable travel is about supporting people and infrastructure long after you’ve departed. It’s about the Triple Bottom Line: environmental, economic, and socio-cultural sustainability. Economic sustainability is about building linkages, keeping the money local, and revitalising the economy.
Dec 6, 2013
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